About
Kelley Louise is a marketing leader who helps brands turn blank-slate ideas into growth. She specializes in incubating new ventures from the ground up — building the strategy, storytelling, and systems that create real momentum. As Director of Marketing at Big Human, Kelley partners with clients across travel, tech, culture, and sustainability. Known for building high-performing teams and trusted networks, her leadership style is rooted in clarity, collaboration, and empowering the people around her.
Words of praise
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"Kelley was an instrumental member of the Fora team, and an instrumental marketing leader, for 3 years at Fora. She was one of our first employees, working across nearly every aspect of our marketing efforts, and spearheaded several initiatives throughout her tenure such as our website build (strategy, content, product), SEO and content strategy, and user experience for our demand-generating client lead program. Our website these days has over 200k organic views, and our client lead program generates in excess of $1m monthly bookings for our community. Kelley is a kind person, a versatile leader, and a great asset for any company."
Evan Frank, Co-Founder, Fora
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"Kelley contributed significantly to our team as a marketing and team leader, a product designer & creator, as well as single-handedly taking ownership over the ViaHero brand. She’s the perfect blend of leader, teacher, collaborator and executor that every business needs, especially a startup where everyone needs to play several significant roles."
Greg Buzulencia, CEO & Co-Founder, ViaHero
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"From day one, she built the marketing foundation that fueled our launch, developing a clear strategy and executing it under tight timelines and an even tighter budget. Her systems became the backbone of how we manage newsletters, social media, guest communications, and itineraries. Kelley is steadfast, focused, and agile. She’s clear in her objectives, transparent in her feedback, and quick to adapt when priorities shift. When the opportunity came to bring her onto the team, I didn’t hesitate, and I’d make that decision again without question."
Yahnny Adolfo San Luis-Wallgren, CEO, Klättermusen Experiences
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"Kelley's true value to us has been how multi-faceted and nimble she is. From her deep relationships in tourism and conscious lifestyle spaces, to her expertise in the development and execution of a content communications strategy that directly supports our sales pipeline, our relationship with Kelley has evolved far beyond a consultant; she's become a partner in building our company."
Marco Bollinger, Co-Founder, Lokal
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“Kelley is a brilliant strategist, thought leader, connector, and changemaker. She is very knowledgeable about marketing and brand building. She demonstrates a strong sense of integrity and commitment to diversity and inclusion, which I appreciate. Kelley is an innovative leader and the work she does demonstrates her ability to lead teams and accomplish goals. I always say "yes" to Kelley and look forward to continuing to partner together in the future.”
Catarina Rivera, Disability Speaker & DEIA Consultant